Are you a gentleman or an aspiring one? Then Hugo is most definitely the shop for you. With a classic elegance this shop will help you towards elegance. It can be quite hard to find really stylish shop if not around Biblioteksgatan in Stockholm but Hugo is a good exception to that rule. For their 25th anniversary Hugo even published a style book by the name “Hugo expects every man to get laid”.
It is always wonderful to come into a shop where the staff is well dressed, elegant and well mannered without being snotty in any way. They will listen and help with your requests in a lovely way.
If you are out looking for the classic elegant style that Swede´s are so good at Hugo is the perfect shop. Swedish labels like Tiger of Sweden, Hope, Fifth Avenue Shoe Repair and Sir are mixed with a number of good international labels in the same style.
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