So called “nomad shops” seem to be increasingly popular at the moment. First it was Levi´s and now it is time for Björn Borg to cooperate with Nitty Gritty about one.
The shop will open on March 28 and will only be open for four weeks, until May 3. Every day a unique garment from one of the collections Björn Borg White or Björn Borg Red will be sold.
“The unique garments are a fun way to show more sides of Björn Borg´s collections than are normally available in shops. We also believe that “todays item” will attract even more people to the shop”, says Rocky af Ekenstam Brennicke, PR Director at Björn Borg.
The shop is located at Nitty Gritty on Krukmakargatan 27, Stockholm.
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