As a preview to Stockholm Fashion Week and the fairs, we have chosen to interview two of the new designers that will exhibit at Rookies & Players; Karin Säby, Säby and Ellen Utterström, Drottningen av Saba. |
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”Why is fashion so interesting”? This is a question that Göran Sundberg can definitely ask. After a long career in fashion and a few attempts to change career, he is now back with his own label, Göran Sundberg. With his third collection showing in August he feels that he has got some stability in the concept, though still dealing with the internal conflict between art and commercialism. |
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”If you are in too much of a hurry you will only hurt yourself”, says Christian about the way he and colleague Fredrik tries to work with and build their label Whyszeck, that was nominated to become Rookies&Players company of the year during “Style at Sthlm” in February. |
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It might be that Astrid Olsson and Lee Cotter have had some luck with building the latest Swedish fashion wonder, but there has most definitely been a lot of hard work and determination involved to get where they are today with Fifth Avenue Shoe Repair. A chat with Astrid reveals a bit of how they have achieved this and what the dreams are for the future. |
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”I just couldn’t help it - I had decided not to have my own collection again but I couldn’t resist any longer”, says Susanne Beskow about starting up her own label van Deurs again after a long break working with other brands. Her passion has obviously paid off since she is now one of the nominated for Rookies& Players company of the year 2007. |
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