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Örjan Andersson, founder of label Cheap Monday and retail chain Weekday, has designed a pair of jeans for brewery Spendrups and their label Norrlands Guld. The jeans will be showed during the fashion weeks in Copenhagen and Stockholm.
1000 pair of jeans will be produced and sold in selected shops (see list below) from August 23. Recommended price is SEK 800.  Örjan’s philosophy is to design and produce clothes with a high fashion level but to affordable prices. The jeans from cheap Monday have been a huge success and they are now sold in several countries in the world, even at fashionable Harrods in London.
Norrlands Guld is one of the largest bear labels in Sweden and has been running a commercial with guest stars like Viktoria Silverstedt. “Jeans are an uncomplicated garment that everybody can feel comfortable in”, says Fredrik Sverkersten, Brand Manager for Norrlands Guld. “We believe that most people that appreciate Norrlands Guld also have jeans as a favorite in the wardrobe. By cooperating with Örjan we had the perfect opportunity to get Norrlands Guld in an exciting and unexpected context”. Shops selling from August 23:
Weekday, all shops in Stockholm, Gothenburg, Malmö and Uppsala
Sivletto, Stockholm
Zlave, Östersund
Blå, Gävle
Mondo, Gällivare
Diva, Luleå
Byxshopen, Falun
Flott, Umeå
Tretton, Helsingborg and Halmstad Also on sales at www.caliroots.com
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