It is always interesting to see different designers, and to see where they get their inspiration from. A lot of the collections from the Swedish designers are almost identical and it is no wonder because they all get their inspiration from pretty much the same things and all live in the same country. Jojo & Malou don't live here though, but are based in London and you can sure tell that they are inspired by another culture. It is fun and funky, more patterns, playful, colours and man do they know how to accessorise. I really like their collection because it feels fresh and inspirational. Welcome home girls!
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