Nordic Light Hotel in Stockholm is official partner to the Style at Sthlm trade show and will focus completely on fashion during Stockholm Fashion Week in August. There will be fashion shows, an exhibition and the staff will get brand new uniforms for the occasion.
One of the projects is an installation done in cooperation with Rookies & Players and ten selected designers. Among the designers are Bea Szenfeld, Pudel and Tönt. The exihibition will be open to the public between 17-29 August in the hotel lobby.
The hotel will also cooperate with Make Up Store that will ensure that the staff is gorgeously styled. It is not only the staff that will get a make over but also menues, key cards and the lobby.
Two fashion shows will also take place at the hotel; Bea Szenfeld and Gunilla Pontén. These are not open to the public but a few of the hotels guests will be able to get invitations to the events.
Between 16-19 August there will be a special Fashion-Bar in the lobby from 7pm. Hopes are that this will function as the big meeting point during fashion week.