What the designer says: The complex meeting the ordinary and the ability to tsee the beauty in something seemingly ordinary.
Man Muse: Alfred Hitchcock and his films He had a genious for creating preppy characters with maiacal double natures, using actors like Cary Grand, James Stewart and James Mason.
What we say: Hmm.. during an introduction to fashion week the other day the CEO of the Swedish Fashion Council showed a picture to describe Swedes relationship to clothing. It was a picture with three people and it could have been today but also ten years ago (or even ten years from now). This is what I am thinking of when seeing the male collection from Whyred.
It IS well tailored and elegant but... I do expect more from this growing fashion house. Being totally commercial and giving people what they want (and that they can get in H&M for half price) just wont work long term.
Designer: Roland Hjort Collection name: Sensation of the Ordinary Stylist: Karin Smeds / LinkDetails Hair: Erika Svedjevik / LinkDetails Make-up: Anya de Tobon / LinkDetails